This post is for Sarah.
This is like gambling. They have to stay on the horse for 8 seconds. The horse is judged as to how hard he bucks. If he doesn't buck hard enough, the cowboy can have another ride on a different horse. If they win, they win big money. If they lose, then they lose what it cost them to enter. Eight seconds......... (I love rodeos.)
This cowboy won 2 million dollars in one year. I don't think it's worth it.